I’m going through Bob The Teacher’s Teleseminar formula training right now. I finished Module 1 and have this homework to complete.  I gotta tell you, this training has so far been top notch.  I highly encourage you to take it if you want to learn how to run a proper teleseminar.

Without further ado, here are my answers to the homework assignment:

Session 1 homework:

What Ideas come to mind?

I’ve gotten several ideas for a teleseminar. I think that the ideas that I like the most have to do with writing speeches and helping people create content for their websites.

How will you implement what you learned asap?

I have an account with Free Conference call which is what The Basement Ventures has changed their name to. I have a Mastermind call scheduled for tomorrow night.

What questions are still lingering?

The question that is still lingering is the question of “am I in the best niche for me?” I think that I know a lot about SEO, about website creation and website promotion. The question is, do I want to stay in this niche or do I want to move more aggressively into public speaking and/or write a book about SEO, website creation and website promotion

What is your biggest fear?

As it pertains to this class, my biggest fear is the fear of failure. The thing is that I’m on the edge and been on the edge for a while and haven’t fallen over yet.

What’s your first teleseminar going to be about?

Methinks it will be on how to create a fully functional website in less than 10 minutes.

I was perusing a new to me blog about health news that came to me via Twitter this morning and was inspired by it to write about press releases. One of the functions that I perform in my “regular” job is to publish press releases from my employer on our website.

I don’t read them anymore since there’s about 2-3 per week and quite frankly, I already know the information that’s on the release anyway.

To make a long story short, the blog post talks about an article in The Oklahoman that deals with a new medical device. I looked at the “article,” and it struck me as a nothing more than a press release, and a poorly written one at that.

The “reporter,” Dusty Somers, doesn’t even bother to edit the press release author, Shab Jupiterwala when she (he?) repeats the same point about mammograms not being conclusive at the end of the story. The really funny part about the release, is that it’s a “rah-rah” piece for a local Oklahoma based company, but you have to go to Texas to see doctor that actually has the device in question.

Folks, these people put out a horrible press release that is nothing more than a fluff piece. Their press release was picked up and published in a local newspaper, and now several sites, including this one are talking about it. If the purpose of the press release is to get media exposure, and to get people talking about the company and their product, then this press release was successful.

If you want to have people talking about your company and/or get a piece published in a newspaper, you have to put out a press release. Surely you can put together something just as good, if not better than, what this other company released right?